In case you haven’t heard of the new business term “BX,” it stands for “Brettljause Experience,” and incorporates not only the taste of it, but all the other things that make one think “Oh, what a bloddy good Brettljause I’ve just devoured.” It’s just like UX versus UI, if you know what I mean. If you don’t, never mind, it’s all bullshit anyway.
The reason I am singling out Schwaigalm today is because it shows a great example of how to turn a really average Brettljause into a truly good one. To explain, let’s simply go over it point by point.
In the good old days, management books said it was all about “location, location and location.” When it comes to Brettljause, I would say, it’s about “location, good meat, location, good cheese, and location.” The location of Schwaigalm is impeccable: with the peak of the Bischofsmütze behind it and the Dachstein massif on a side, the place is seriously impressive. But the meats and the cheeses were OK, too. Most of them could have easily come from a supermarket though, even the tiny slice of a Hauswurst. One of the three cheese types (the tastier one) was certainly a Dachsteiner, and an industrial one as well. The Speck had some cartilage in it, which would have normally affected my score quite a lot, but it was fortunately a well-noticeable cartilage, so at the end of the day, I didn’t care much and cut it off. Anyway, even with the great view taken into consideration, it would have been an average 5 of of 10 points Jause if one had not followed the simple rules below.
Rule #1. Serve something different. The unique selling point of Schwaigalm was its cheese, delivered in a tiny bowl of its own. Judging by its consistency, it was probably a goat cheese, heavily spiced with garlic and lots of other stuff. Its flavor was so strong that it affected the entire dish in a positive way. Suddenly, instead of some industrial stuff I was eating industrial stuff incidentally dipped into something unique and therefore tasting unique, too.
Rule #2. Be friendly. The entire staff of the hut consisted of a forthcoming lady who at one point said that she had to go back to her family, got on her e-bike and rode away, telling me not to mind my still unfinished beer. I spent another half an hour siting on a sun chair, savoring the warmth and the view.
Rule #3. Have cats around. The hut had piglets and chickens, but it was the cats who contributed to the BX most. The black one concentrated on the couple that was enjoying their beers at the same time as me, and finally followed them on their way back. The three-colored one, on the other hand, seemed to like me and spent quite some time purring on my knees while I was finishing my drink.
Everything was so simple, it could not have been better. It was exactly the kind of experience that one dreams of having on one’s first day of holidays. Which is basically, take it easy and enjoy life.